Experience & Expertise

Brand Identity & Strategy .

Brand voice guidelines
Messaging and positioning
Brand story development
Visual direction
Content Strategy & Copywriting.

Website copy
Email and social campaigns
Scripts
Messaging flows
Content calendars
Event Experience & Communications.

Event marketing & communication planning
Digital and print collateral content
Branded slide decks
Event app builds
Attendee engagement messaging
Brand Assets & Templates.

Layouts and marketing materials
Website layouts
Template creation

Work History

- Develops PowerPoint presentations, advertisements, client leave-behinds, infographics, and other client-facing marketing materials
- Supports strategy development, research, and coaching for interviews and other formal presentations to clients
- Ensures consistency of branding and content across marketing materials and applies internal brand standards and document design guidelines.
- Coordinates company attendance at external events including conferences, golf tournaments, and special events
- Plans and coordinates internal events such as open houses, holiday parties, and other special events
- Manages office inventory of marketing collateral and supplies
- Maintains project records and client information in CRM
- Assists with gathering market research
- Supports development of proposals as needed to support marketing department
- Directed communications and outreach for NSF, including event strategy, networking, and the 2025 RIG AI video project.
- Produced marketing content, branded materials, and technical scripts for USTDA webinars.
- Managed full-spectrum event marketing for DoD Small Business Programs, including digital campaigns, website content, and matchmaking for 30 buyers and 100+ small businesses.
- Supported USDA FAS’s first Reverse Trade Mission with multicultural communications, mobile app setup, and event logistics.
- Led DMG Resource Repository initiative to streamline and brand company-wide event planning resources.
- Earned recognition for strong client relations and on-site support.
- Directed logistics, marketing, and communications for WBEA events, including conferences, tournaments, and networking programs.
- Developed annual calendars and production schedules aligned with organizational goals.
- Created branded content, email campaigns, and graphics to boost visibility and engagement.
- Managed sponsorship fulfillment, strengthened corporate relations, and represented WBEA in outreach efforts.
- Supervised Marketing Coordinator and ensured quality of all communications.
- Ensured grant compliance through data management, reporting, and project execution.
- Supervised three business coaches, scheduling appointments, and optimizing workflow.
- Led CRM transition and improved client tracking, ensuring grant compliance.
- Produced trainings and outreach materials for over 200 small businesses.
- Boosted client attendance by 20% with improved notification systems.